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WEBINAR
9th Sept. 2025 |
5 PM Cet
From Bottleneck to Breakthrough – Inside Breitling’s MACH Replatform
Are you sick of slow rollouts, disconnected systems, and rigid platforms? In this free webinar, you’ll see exactly how Mirumee & Breitling built a unified, omnichannel e-commerce experience using Saleor, Contentful, and Algolia and how you can apply the same playbook.
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9th Sept. 2025
5 PM Cet
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This isn’t another fluffy tech talk. It’s a real story of a global brand fixing real e-commerce headaches - the kind you’re probably dealing with right now
01 Who should Attend?
E-COMMERCE LEADERS
stuck between business needs and tech limitations
DIGITAL PRODUCT MENAGERS
tired of juggling disconnected tools and teams
CTO'S & TECHNOLOGY ARCHITECTS
looking to future-proof their stack and avoid replatforming
BRAND & MARKETING LEADERS
who want more control and less dependency on developers
AGENCIES & TECH PARTNERS
working on complex projects and needing smoother delivery
02 What you will learn

Faster Execution

How to build fast, even with a complex stack? (No more endless delays!)

Confident
Tools
Choices

How to choose tools that integrate well, support growth, and won’t box you in later?

Unified Customer Journeys

How to finally deliver a consistent experience across digital and physical channels?

Cross-Team Alignment

How to align business and tech teams and avoid costly miscommunication?
03 Agenda
starts 5pm CET
1. Introduction – Why We’re Here
3 min
We’ll set the stage with the real challenges brands like yours face today: disconnected systems, slow rollouts, and pressure to innovate fast.

You’ll get a quick overview of how Breitling tackled it and what this webinar will help you solve.
2. Panel Discussion – From Vision to Launch
40 min
You’ll get honest insights from Breitling, Mirumee, Saleor, Contentful, and Algolia on:
  • What wasn’t working with the legacy stack and why change was necessary
  • How teams coordinated across tech, business, and vendors
  • Key challenges during implementation and how they were solved
  • Real-world lessons on integrating best-of-breed tools at speed
  • What changed in day-to-day operations post-replatform
  • Advice for teams still stuck in slow, siloed systems
3. Audience Q&A – Your Challenges, Answered
15 min
Bring your questions: tech, team, tools, strategy. We will answer them live and give you practical tips tailored to your situation.
4. Wrap-Up – What to Do Next
5 min
We’ll recap the key takeaways and show you how to start (or improve) your composable commerce journey.

You’ll also get access to the webinar recording, slide deck, and expert support for follow-up questions
04 Meet the Speakers
Alexandre
Viola
Digital Platform Lead
Breitling
mirek
Mirek
Mencel
Founder & CEO
Saleor Commerce
Sophie
Bueckendorf
Commercial Account Executive
for Central EMEA Contentful
Solene
Mieville
Senior Enterprise Account Executive
Algolia
Michal
Ociepka
CTO
Mirumee
Dmytri
Kleiner
Chief Experience Officer 
Saleor Commerce
Book Your Spot Today and Learn How to Make Composable Commerce Work for You
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